Advertising in Schools

Advertising is the ultimate way of promoting your product or service. During the digital age it was taken to a whole new level. It’s everywhere – billboards, walls, TV, the Internet etc. Recently companies started utilizing the so called “product placement”. When you watch a movie or a music video and you see someone drinking a Coke or eating at Subway, that’s a subtle ad – this is product placement. Users will look for all sorts of information everywhere. Now that we have social media our eyes are constantly scrolling up and down pages. We are constantly bombarded with advertising.
Advertising-signAnd there’s nothing wrong with that. We are consenting adults that can make rational decisions and if we wish we can stay out of it all. We don’t have to watch TV or go to Facebook or read papers. Even if we do we don’t get impressed by everything we see so in short we can decide when and how to spend our money. Witch children it’s a whole different story.
Have you ever asked yourself why schools don’t allow ads? The reasoning is pretty simple. Children are the best targets for advertising ever. If you present a product in a very lucrative way, something with colours, music and fun a child will always fall for it. Kids are not capable of making a rational decision regarding how much they do or don’t need a certain item or service. Furthermore they talk to each other a lot. If a child gets on board others will quickly do it as well. Allowances are significantly bigger nowadays than before and finding itself with more money in the pocket a child is always willing to spend more. Merchants know that and would love to take a shot at it. But there are clear rules forbidding corporations to advertise in schools. These rules are particularly strict in the United Kingdom (UK) and in many private and public schools in London.
There’s more to it. Parents love their children – they are their little bundles of joy. And a parent will do almost anything if it will keep the kid happy and the family at peace. So what do they do? They spoil their little bundles of joy. Even if a child doesn’t spend money in school, if it has been targeted by an ad, it will go home and tell the parents all about it. But not just tell, the child will probably demand the said object. Kids are outstanding manipulators and know perfectly well how to force parents into buying stuff that isn’t really needed but is much wanted. If a removals company for example enters a school, puts posters everywhere, does a little presentation on what they offer using funny dolls and bright colors the kids will all of a sudden be crazy about it. And chances are at least one family that has a child attending this particular school is probably planning a removal. Once the child goes home and starts blabbing about what has happened in school and how cool and funny these movers were, parents might actually look into it more seriously. Eventually they will probably end up hiring that company with all their delivery and cleaning teams. This is how a child’s brain might get exploited (not necessarily in a bad way) in order for a corporation to get to the parents.
As things stand schools don’t allow ads on their grounds but as we know people become more greedy by the second too so what happens if restrictions are lifted all of a sudden?


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  • Jeremy Oliver